Essays analysis of two advertisements

Analysis of advertisements for two different things Analysis of Advertisements for Two Different Things In order for advertisements to succesfully portray a product, they must be directed to the appropriate intended audience. Magazines, in general, are usually geared towards a specific audience with distinct interests.

Essays analysis of two advertisements

The commercial opens with a man named Ian Rappaport, an unsuspecting bar patron who is soon approached by an attractive woman, Kellie, who is holding a bottle of Bud Light in her hand. The situation is set up by team members of Bud Light, and almost everyone Ian encounters in the subsequent night are actors just like Kellie.

Bud Light is using an appeal to ethos here—attempting to establish their credibility with the audience. Ian is experiencing everything in the night himself.

Ian is not an actor. The narrator is quick in his words using simple, short sentences, and his tone is very blunt and loud.

It does not sound sexist, but it is clear that this ad is geared towards men in the same way an advertisement for beauty products is Essays analysis of two advertisements towards women with a soft, soothing, and enticing narration. The advertisement continues to use pathos in the limo with all of the women and only one man: The scene uses sex appeal to further advance pathos in the advertisement.

Ian gets into a stretch Hummer limo, is greeted by a dozen attractive women, and parties to electronic dance music all while holding a Bud Light.

As the limousine approaches its first stop for the night, another camera shows actress Minka Kelly preparing to meet Ian in a fashion studio.

Ian is again excited to meet someone famous, and Ms. As the commercial returns to the limo party, Bud Light bottles are featured prominently around each individual emphasizing the main line of reason in the advertisement: Bud Light leads to good times. This is an important rhetorical strategy the company uses in order to show millennials that a beer helps to create a memorable experience.

The night at this point is becoming strange but satisfyingly epic. Mike Smith of The Daily Mirror says just that in an article describing the commercial. This appeal resonates well with the target audience, young millennial and middle-aged men.

As Ian continues to ride the elevator with Kellie, Don Cheadle, and Lilly the llama, the doors open and, keeping in line with the theme, another women walks in with two Bud Lights in her hands.

Ian realizes the new woman looks like Kellie and they admit to him that they are twins. A few moments later, one can see another example of ethos.

For many viewers of the commercial, this encounter proves that the night is truly an epic experience. Schwarzenegger pokes fun at Ian asking to see how strong his arms are and counting for him as Ian does push-ups. Schwarzenegger hits the ping pong ball while Ian is occupied with his test of strength.

This scene provides some comic relief and slows down the storyline a little bit to give the audience a chance to process everything that has happened so far. The scene with Arnold Schwarzenegger, while effective in its appeals to emotion and credibility, is indicative of the gendered nature of the commercial.

Ian is teased by Arnold to prove his strength by doing push-ups. Below them is the question: The ad employs both pathos and ethos as rhetorical appeals to engage the target audience, young men, with the product.

The last visual image on the screen is important because it provides the reader with a hashtag UpForWhatever to share with others.

Essays analysis of two advertisements

Without the cool experience, we have no cool content. Bud Light is appealing to younger generations desire to connect with others and share their experiences.

Works Cited Channick, Robert. The Chicago Tribune, Forbes Magazine, 7 Oct. The Daily Mirror, 1 Feb.Analysis of Two Advertisements From Magazines I have chosen adverts that are both aimed at teenagers, as this is the biggest market, and the one companies make most money from.

As I am a teenager I can identify with the target audience and therefore decide whether the adverts successfully target their audiences. How to Write a Comparative Analysis Throughout your academic career, you'll be asked to write papers in which you compare and contrast two things: two texts, two theories, two historical figures, two scientific processes, and so on.

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Essay maps ask you to predict where your reader will expect background information, counterargument, close analysis of a primary source, or a turn to secondary source material. Essay maps are not concerned with paragraphs so much as with sections of an essay. If you are using the web for a comprehensive historical analysis of advertising, you will likely face a significant problem.

Ads on the web are usually separated from the editorial matter and the other advertisements that surrounded them. If so, get ready for a couple of surprises. After all, the logical outcome of the class is an AP English exam; and, the essential part of AP English test is essay writing.

More precisely, you will have to complete three different essay types, and chances are — one of these types will be a rhetorical analysis paper.

Rhetorical Analysis Essay: Writing Tips, Outline and Examples